Uniquely in the defence sector, we provide planning and delivery services across the full spectrum of corporate communications. This integrated approach can help you to ensure that your communication activities support your business objectives as effectively as possible and at the best value for money. Our services include strategic planning, programme development and communication audits.
Our public affairs programmes ensure that you have the reputation you deserve in Westminster and Whitehall. We can help you to understand policy direction in the MOD, military and wider government to inform your business planning and development. This, of course, includes planning and preparing for potential changes of government and shifts in political influence.
With experienced journalists and media commentators in our team, we can advise you on your approach to both the specialist defence and other media, as well as implementing programmes and providing press office support. This can include delivering briefing programmes, responding to a crisis and staging major announcements of interest to the broadcast, print and online media.
We can provide a confidential and objective analysis of your communications, market or competitors to inform communication and business development strategies. We are also highly experienced at commissioning and interpreting opinion research and have worked extensively with academic research teams and think tanks.
We have experienced the complexity and pressure of major bids and we can plan and deliver pre-bid and during-bid communications programmes. Our services include engagement with bid influencers to ensure that your bid is aligned with policy and aspirations; providing ‘Red Team’ members to review draft bids; and drafting and producing bid materials.
Our online capability goes beyond corporate or campaign websites. Our focus is managing clients’ online reputation, so that customers, the media and other audiences see you in the best light. This may include content creation (such as words, images and video), optimising search results and monitoring and contributing to social media.
Managed well, and as part of your corporate communications, social media can be a powerful way of engaging with industry peers, journalists, customers, employees and potential employees. We can also help you to understanding what is being said online about your company or products, providing early warning of growing issues.
With award-winning expertise in design management, we are able to provide a full design and production service – working with either our own tried and tested associates or your own preferred suppliers. Our experience covers everything from basic brochures to corporate identities and websites for companies, from bid documents to a full range of 2D, 3D and online promotional material.
We can advise you on the schedule of defence events throughout the year, as well as brokering sponsorship and other promotional opportunities. We also have extensive experience in heritage-related, commemorative and charity events. Once an event has been selected, we can support your involvement as far as managing the whole process, attendance and follow-up.
Working with experiential agencies, including our preferred partner, we are able to provide exhibition stands, hospitality areas and similar facilities at events in the UK and around the world. This can include all aspects of design, construction, installation and stand management. It can also include the creation of videos and other promotional material.
No new initiative or change programme can be successful without fully engaging with and equipping employees to play their part. We can work closely with your internal experts, if necessary supported by our own specialist employee engagement associates, to develop and deliver communications which inspire, challenge and support your people to perform.
While our focus is on the commercial sector, we also get great satisfaction from involvement with heritage and charity events. Our experience includes supporting some of the UK’s biggest military charities, as well as some of the smallest, and organising events to mark historic military landmarks.